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Article Dans Une Revue Atlantide - Cahiers de l'EA 4276 L’Antique, le Moderne Année : 2019

From the ideal to the real: a pedagogical approach to managing tourist expectations with the ‘myplace4u’ tool

Christopher de Marco
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Résumé

The Paris, Jerusalem, and Stendhal syndromes have drawn attention to the need for “tourism expectation management”. When visiting places one has fantasized about, there may be significant differences between high expectations and everyday reality, a gap which may lead to severe culture shock and varying levels of physical and mental discomfort. myplace4u, an expansion of the eZoomBook (eZB) platform, provides a means to address this issue and minimize the difference between the ideal and the real. The ‘myplace4u’ project was designed for place branding and the promotion of literature by linking texts to places – geographical, historical, and touristic places visited physically or imaginatively. The project allows for the construction of a library of multimedia e-books in multiple abridged versions alongside the original version. A zooming function enables readers of the eZoomBooks on the platform to navigate freely between the abridged versions and the original version. The purpose of this article is to formulate the hypothesis that the eZB/myplace4u tool can help mitigate the syndrome of tourist disenchantment through its abridgement and enrichment features. The tool’s capacity to ‘zoom in’ on extracts from literary works and to juxtapose these with multi-media enhancements fits well with the objective of expectation management in that the enhancement gives different but parallel perspectives. The goal is not to lower expectations nor to discourage future tourists, but rather to address the selective perception of literary tourism.
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hal-02343439 , version 1 (02-11-2019)

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  • HAL Id : hal-02343439 , version 1

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Christine Evain, Christopher de Marco. From the ideal to the real: a pedagogical approach to managing tourist expectations with the ‘myplace4u’ tool. Atlantide - Cahiers de l'EA 4276 L’Antique, le Moderne, 2019, 9, pp.137-151. ⟨hal-02343439⟩
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