%0 Journal Article %T Self-Publishing: Opportunities and Threats in a New Age of Mass Culture %+ École Centrale de Nantes (ECN) %A Evain, Christine %A Carolan, Simon %< avec comité de lecture %@ 1053-8801 %J Publishing Research Quarterly %I Springer Verlag %V 29 %N 4 %P 285-300 %8 2013 %D 2013 %K Economic models %K Enhanced books %K Self-publishing %K Social media marketing %K Workflow %Z Humanities and Social Sciences %Z Humanities and Social Sciences/Library and information sciencesJournal articles %X Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought. %G English %L hal-01980177 %U https://univ-rennes2.hal.science/hal-01980177 %~ SHS %~ EC-NANTES %~ UNAM %~ UNIV-RENNES2 %~ UNIV-RENNES %~ NANTES-UNIVERSITE %~ NU-CENTRALE