Research has found that flowers are associated with positive emotions. French motorists, both male and female (N = 2000) were tested in a hitchhiking situation. Five male and female confederates in their early twenties posed as hitchhikers either empty-handed or holding flowers in one hand. The men with flowers were found to solicit a higher response in the number of male and female drivers who stopped to offer a ride while flowers had no effect on drivers when the hitchhiker was a female. The association of flowers with romance is used to explain the results.