The effect of priming with a love concept on blood donation promise - Université Rennes 2 Access content directly
Journal Articles Transfusion and Apheresis Science Year : 2014

The effect of priming with a love concept on blood donation promise

Abstract

This field study on blood donor behavior tests the effectiveness of semantic priming on donor intention and commitment. Using face-to-face interactions, participants were primed with the concept of love and solicited to promise blood to the French National Blood Bank. Results showed a significant effect on willingness to donate blood and on donor commitment. The relatively simple and easily implemented technique used in this study could be of interest in improving performance of recruitment and retention campaigns.
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hal-01960641 , version 1 (19-12-2018)

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Virginie Charles-Sire, Nicolas Guéguen, Sébastien Meineri, Angélique Martin, Andrea Bullock. The effect of priming with a love concept on blood donation promise. Transfusion and Apheresis Science, 2014, 50 (1), pp.87-91. ⟨10.1016/j.transci.2013.10.009⟩. ⟨hal-01960641⟩
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