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            <title xml:lang="fr">La normalisation des associations : quelle efficacité pour rassurer les parties prenantes ?</title>
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                <forename type="first">Florence</forename>
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              <p>Because of strong competition and crisis, NGOs need to reassure stakeholders about the effectiveness of their management. Our article deals with the effectiveness of NGOs’ standards (labels, certification, etc.). Interviews were implemented on main French NGOs and on the Association pour la Recherche sur le Cancer that suffered of a big crisis in 1996. The aim is to analyze the effectiveness and limits of NGOs’ standards.</p>
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              <p>Les associations évoluent dans un contexte de crises et de concurrence qui les oblige à prouver la qualité de leur gestion. Notre article questionne l’efficacité des outils de normalisation développés par les ONG pour rassurer leurs parties prenantes. Des entretiens ont été menés auprès d’associations majeures en France et de l’Association pour la Recherche sur le Cancer qui a subi une crise en 1996. L’objectif est de détailler les normes déployées par les ONG, leur efficacité et leurs limites.</p>
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