Who cares about women’s talk? A field experiment
Résumé
This study investigates reactions to female talk. Despite stereotypic knowledge of female talk as gossip, empirical data is lacking as to whether it may influence behavior. In a natural setting, participants (126 men and 124 women) unwittingly overheard a conversation about love or do-it-yourself. Results showed that the semantic content of the conversation had an effect on female listeners’ interest and later helping behavior, whereas it had no effect on male listeners. Contrary to previous findings, males did not display chivalrous helping. These findings may be
related to males’ perception of female talk and to automatic goal processing.