Three studies investigated the effects of love priming on text recall. In Study 1, love was induced through exposition to scrambled words and letters semantically associated with love. It was predicted and found that participants induced with the idea of love, as compared to a control group, had better recall of a problem-solution text. Studies 2 and 3 verified that this effect may be generalized to other texts, simply due to the presence of the word love. It was also found that the priming of love increased interest in the material, but had no effect on mood. These results suggest that love may act as an emotion schema (Izard, 2007), with increased motivation and activation of approachoriented responses.